Valuing a business goodwill: the right approach
A realistic goodwill valuation combines market references, economics, lease analysis and buyer financing logic.
Expert note: This article was written by our chartered accountancy firm. Information is current as of 2026. For a personalised review of your situation, contact us.
Valuing a business goodwill: the right approach
Updated March 2026 - Goodwill valuation is not just about a sector multiple. Rentability, lease quality and transferability matter just as much.
See also Sale of a business goodwill, our valuation guide and How to value your business.
What matters
The estimate should combine market references with the real economics of the business and the practical financing capacity of the buyer.
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Conclusion
The best estimate is one that remains credible in negotiation.
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Article written by Samuel HAYOT
Chartered Accountant, registered with the Institute of Chartered Accountants.
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