Making Your Business Sellable: The Three-Year Checklist
Three years before a sale, four workstreams set the price: recurring revenue, restated accounts, reduced owner dependence and a clean legal position. Our method to maximise valuation and liquidity when you sell your company.
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Business valuation in Paris | SME, dispute & transactionsExpert note: This article was written by our chartered accountancy firm. Information is current as of 2026. For a personalised review of your situation, contact us.
Quick answer. A company is prepared for sale around three years ahead. During that window, four workstreams set the final price: securing recurring revenue, restating and cleaning up the accounts, reducing owner dependence and tidying the legal and social position. A buyer pays for a track record proven across three financial years, never for a promise.
Why start preparing three years before the sale?#
An acquirer — an individual buyer, a group or an investment fund — does not buy an intention. They buy a numbered track record, a trend and a probability of future cash flows. Three consistent financial years are the minimum needed to demonstrate that regularity, to turn around a business that has slipped, or to prove that a new offering delivers.
Preparing too late creates an unfavourable asymmetry: a buyer quickly senses a company "rushed to market" and uses it as a price argument. The longer and quieter the preparation, the more defensible the valuation. Before launching these workstreams, we recommend running the six core pre-transfer diagnostics to establish an objective baseline.
Workstream 1: secure recurring revenue#
Recurring revenue is the strongest signal for a buyer: it measures the likelihood that customers will stay after the seller leaves. We track a few simple indicators over the three years before the sale.
| Indicator | Target | What it reassures |
|---|---|---|
| Annual customer retention | at least 85% | The revenue base renews itself |
| Largest customer share of revenue | below 15% | No critical single-account dependence |
| Contracted order book | at least 50% of the next 12 months | Cash-flow visibility for the buyer |
| Multi-year contracted revenue | rising | Predictable rather than one-off income |
Recently, an IT services company engaged us when 40% of its revenue depended on a single major account. Over two financial years, we supported commercial diversification and built a dedicated team: that client's share fell to 18%. At the sale, this de-concentration supported a higher price, because it removed the fear of an abrupt loss after the deal.
Workstream 2: restate and strengthen the accounts#
A buyer never relies on the raw accounting result. They "restate" it to isolate recurring profitability: they neutralise exceptional charges, the owner's personal expenses and any gap between owner pay and the market. Anticipating these restatements prevents them from being discovered during due diligence and used as a discount lever.
| Restated item | Buyer's logic | Effect on normalised profit |
|---|---|---|
| Owner compensation | Adjusted to a market salaried manager | Up or down depending on the gap |
| Personal expenses (vehicle, travel) | Neutralised as non-operational | Higher normalised profit |
| Exceptional income and charges | Removed as non-recurring | Smoothing of the result |
| Provisions and depreciation | Realigned to true economic life | More reliable result |
The goal is not to dress up the accounts but to present durable, documented and defensible profitability. Well-kept books, sound valuation methods and a clear restatement file shorten due diligence and limit price-adjustment requests.
Workstream 3: reduce owner dependence#
When customer relationships, decisions and know-how rest on the owner alone, the buyer applies a "key-person" discount. Reducing it means delegating, training an operational deputy, documenting procedures and signing commercial relationships in the company's name rather than the person's. This topic is so decisive that we devote a dedicated guide to reducing owner dependence and the key-person discount.
Workstream 4: clean up the legal, social and tax position#
The final stretch is also prepared on legal ground. Three years are enough to fix things without haste:
- Bylaws and governance: up-to-date bylaws, a maintained share transfer register, documented minutes and delegations of authority.
- Contracts: removal of dangerous clauses (change-of-control, unbalanced exclusivities) and intellectual property registered in the company's name.
- Social: filings up to date, compliant employment contracts, properly constituted staff bodies above 50 employees, gender-equality index published.
- Personal tax: modelling of capital gains tax and useful structures, such as the contribution-sale holding framework under Article 150-0 B ter, which is prepared well in advance.
An indicative 36-month timeline#
To make the approach concrete, here is a typical sequence we adjust to each situation.
| Horizon | Priorities | Expected deliverables |
|---|---|---|
| 36 to 24 months before | Diagnosis, commercial de-concentration, first restatements | Dependency map, costed action plan |
| 24 to 12 months before | Delegation, procedure formalisation, accounting clean-up | Management relay in place, written procedures |
| 12 to 6 months before | Legal and social review, tax modelling, data room | Clean legal file, tax scenarios |
| 6 to 0 months before | Valuation, going to market, negotiation | Information pack, letter of intent |
This timeline is not fixed: a declining business needs the first year for turnaround, while an already structured company can focus on tax and marketing. The key is to run the four workstreams in parallel, as they feed one another: reliable accounts ease valuation, reduced dependence makes the trajectory credible, and a clean legal position speeds up due diligence.
What if you only have twelve months?#
A short preparation is still useful, provided you prioritise. We then focus on three high-impact, fast levers: isolating and documenting profit restatements, securing key customers by contract, and preparing a complete data room. These actions do not remove the discount tied to heavy dependence, but they avoid bad surprises during due diligence and shorten the timeline. Selling with no preparation almost always means negotiating from weakness.
Special cases#
SME losing momentum. If activity declines, three years are needed to restore the trend: renegotiating key contracts, cutting fixed costs and launching a new offering with early proof of traction.
Founder-dependent service business. The central issue is proving that customers follow the team, not the person. Building a middle-management layer is the priority.
Single-shareholder company or real-estate assets. Whether to hold the premises inside the company or in a dedicated structure must be settled early, as it changes the scope and the price of the sale.
2026 watch points#
- Heavier capital gains tax. Since the 2026 Social Security Financing Act, social levies on securities capital gains reach 18.6%, taking the flat tax to 31.4%. Tax modelling must reflect this rate.
- Tight buyer financing. Credit access remains demanding: a file showing predictable cash flows helps the buyer secure funding and shortens the timeline.
- Documentation expected earlier. Buyers ask for structured data upstream; careful preparation avoids the "improvised file" effect.
Our expert perspective#
We regularly support owners in preparing their sale. The finding is consistent: those who start three years ahead sell at the hoped-for price, or better; those who decide in a hurry negotiate from weakness. Preparation is not a pile of administrative tasks; it is a change of viewpoint — answering, with figures in hand, the only question that matters to a buyer: what will remain solid once the owner has gone?
Our role as chartered accountant and statutory auditor is precisely to make that value objective: strengthen the accounts, document restatements and build a file that due diligence cannot weaken. Supporting a transfer is among the recognised missions of an accountant registered with the Ordre, alongside the owner and their legal counsel.
A final point deserves attention: discretion. Preparation run too visibly can unsettle the team and alert competitors. We present these workstreams as a structuring and performance effort — which they also are — and keep information about the sale project to a small circle until going to market. This caution protects the value that three years of work have patiently built.
Hayot Expertise advice. Audit your company as an outside buyer would, then launch the four workstreams in parallel, not one after another. If you are aiming to sell in 2028 or 2029, preparation starts today. We can frame this plan and follow it through to signing.
Frequently asked questions
When should I start preparing to sell my business?+
About three years before the planned sale. This window allows three consistent financial years, reduces dependencies and optimises the tax position without haste. With less than a year, room to move on price becomes very limited.
What is an accounts restatement in a sale?+
It is the work by which the buyer neutralises non-recurring items and owner-linked expenses to isolate the company's durable profitability. Anticipating these restatements stops them being used as a discount argument during due diligence.
Does owner dependence really lower the price?+
Yes. If the company rests on one person, the buyer factors in transition risk and applies a discount. Showing that a team runs the business without the seller restores value.
How much does preparing a sale cost?+
It depends on size and readiness. Most of the cost lies in internal structuring time and limited advisory fees, far below the value recovered on the final price.
Do I need an audit before selling?+
A prior review of the accounts and legal position adds credibility and reduces post-sale disputes. For an SME, it is a mark of seriousness valued by buyers.
Key takeaways#
- Sale preparation starts three years ahead, not three months.
- Recurring revenue is the first price driver.
- Anticipating restatements defuses price-adjustment requests.
- Reducing owner dependence can make the difference on final valuation.
- Legal, social and tax matters are cleaned up without haste over three years.
- In 2026, securities capital gains tax reaches 31.4%: tax modelling is essential.
Official sources#

Article written by Samuel HAYOT
Chartered Accountant, registered with the Institute of Chartered Accountants.
Regulated French accounting and audit firm based in Paris 8, built to support companies across France with a digital and decision-oriented approach.
Sources
Official and operational sources cited for this page.
- Bpifrance Création — Préparer la transmission de son entreprise
- Entreprendre.Service-Public — Vendre ou transmettre une entreprise
- BOFiP — Plus-values de cession de droits sociaux (RPPM-PVBMI)
- Légifrance — Article 150-0 D ter du CGI (abattement dirigeant partant à la retraite)
- Conseil national de l’Ordre des experts-comptables — Mission d’accompagnement à la transmission
This topic is part of our service Business valuation in Paris | SME, dispute & transactions
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