Valuation of a company: methods and errors to avoid

Updated March 29, 2026 - The valuation of a company is never limited to applying a multiple. A transfer value depends on profitability, the readability of the accounts, the quality of the contracts, the manager, the market and the perceived level of risk. In 2026, the real topic isn't just "how much is the company worth?" but “what justifies this price in the face of a buyer?”

In practice, valuations are often based on:

• ▸a profitability approach;
• ▸a heritage approach;
• ▸comparables;
• ▸and a qualitative reading of the risks and assets.

To complete, see Business transfer and valuation, The 6 essential diagnostics before transferring a business and Transfer of securities.

• ▸dependence on the manager;
• ▸customer focus;
• ▸quality of the margin;
• ▸solidity of contracts;
• ▸readability of accounts;
• ▸future level of investment.

• ▸starting from a psychological price;
• ▸confuse value and personal financial need;
• ▸present accounts with few withdrawals;
• ▸ignore latent liabilities.

Hayot Expertise Advice: a good valuation is not one that flatters the seller. It is one that a buyer can understand, finance and defend in front of its partners.

We help you reprocess the accounts, document the strong points and build a valuation presentable for negotiations.

Quick link: Prepare a defensible valuation of your company

In 2026, the valuation of a company is first and foremost a work of clarification. The more the risks are documented and the performance readable, the more the value becomes defensible.

Contact: Do you want to estimate a credible valuation range before transmission? Our firm can help you prepare a reasoned price basis. Make an appointment with Hayot Expertise

(Authority sources: Bpifrance Creation - transmission and key success factors of the sale)