Market research: do it yourself, step by step
A structured, free method to scope your market: TAM SAM SOM sizing, competition, personas, field survey and pricing, using reliable French public data sources.
88 articles in this category
A structured, free method to scope your market: TAM SAM SOM sizing, competition, personas, field survey and pricing, using reliable French public data sources.
Building a smart financing mix at launch: personal contribution, love money, honour loan, bank loan, crowdfunding. The leverage of each block and the order to mobilise them, by your chartered accountant.
When and how to switch from the French micro-enterprise to a SASU in 2026: thresholds, VAT, taxation, the cost of the move and the salary-dividend trade-off, with the figures.
Love money is often the first funding a project ever receives. Poorly framed, it damages relationships and creates tax risks. Here is how to structure money from your circle: loan, gift or equity, with the right contract, declaration and thresholds.
The concrete path of the future freelancer: validate viability, choose the right status, set a day rate that holds up, register the activity and handle your first invoices and contributions without surprises.
Where to find a genuinely complementary co-founder, how to test them before granting equity and what deal aligns ambition with risk. Vesting, equity split, BSPCE: the legal and tax framework to secure from day one, seen by a startup accountant.
Do you really need a chartered accountant when you start your business? What they actually add at launch (legal form, financial forecast, funding, first tax choices) and how to put a figure on the return, with a clear trade-off based on your project.
Launching a side business without jeopardising your job: which lightweight status to choose, which thresholds to watch in 2026, how to organise your time and when to switch to full time. A French chartered accountant's view on the trade-offs to settle from the outset.
Thresholds, real costs, VAT, image, partnership: the signals that mean it is time to leave the micro-enterprise regime, and how to switch to a company in 2026.
How much a patent costs at the INPI in 2026, how to build a protection strategy and which accounting and tax treatment (R&D tax credit, amortisation, IP Box) to choose, seen by a chartered accountant.
Sponsorship, affiliate marketing, subscriptions, dropshipping: how to choose a legal status, classify your income as BNC or BIC, handle VAT, and comply with France's influencer-marketing law once your audience becomes a business.
Director's home, licensed domiciliation company, incubator or commercial premises: we compare the four registered-office options, their legal limits, their impact on the CFE local business tax and VAT, and the right fit for each stage of your project.
Protecting a director's personal wealth: legal form, separation of assets, seizure protection, matrimonial regime, guarantees, insurance and structuring.
When is a director liable on their personal assets? Asset deficiency, fraudulent bankruptcy, misuse of company assets: the risks and the protections, including D&O insurance.
What does the DGCCRF check? What penalties apply to misleading practices and price display, and how do you prepare? The guide for business owners in 2026.
Our articles provide general guidance. A discovery meeting with Samuel HAYOT allows us to analyse your specific case.