Referral offer: how to structure it properly
A referral offer can boost acquisition, provided it is clear, measurable and legally clean.
Expert note: This article was written by our chartered accountancy firm. Information is current as of 2026. For a personalised review of your situation, contact us.
Referral offer: how to structure it properly
Updated March 2026 - A referral offer works best when the rules are simple, measurable and compliant with marketing and data-protection rules.
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Conclusion
A good referral programme is easy to explain, easy to measure and clean from a compliance perspective.
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Article written by Samuel HAYOT
Chartered Accountant, registered with the Institute of Chartered Accountants.
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